Campania's tobacco supply chain generates an estimated 24.8 million euros in added value each year and involves more than 10,000 workers, counting direct, indirect and induced employment. The figure puts the Sannio area in a strategic position within the regional and national tobacco chain.
The estimate refers to Campania as a whole. The available sources do not provide a separate breakdown for the province of Benevento or for Sannio alone.
A buyer-led supply chain
Philip Morris Italia purchases more than 50% of Campania's tobacco production each year, according to Coldiretti.
That purchasing role is organized through a supply-chain agreement between Coldiretti and Philip Morris Italia. Renewed in 2024, the agreement extends cooperation until 2034 and provides for a total economic commitment of about one billion euros.
Investments, innovation and training
The supply-chain model is presented as a tool to support farm investment, innovation, digital training, generational renewal and more efficient agricultural practices in Campania.
In practical terms, the reported priorities are stability for investment decisions, training opportunities with a digital component, support for younger farmers entering tobacco growing, and the spread of good agricultural practices aimed at greater efficiency.
Why Sannio matters
Sannio is described as a strategic territory for the tobacco chain in Campania and in Italy.
The sources do not specify what share of Philip Morris Italia's regional purchases comes specifically from Sannio, nor do they quantify employment or added value at the Sannio level. Readers should therefore treat the 24.8-million-euro and 10,000-worker figures as regional totals, not as Sannio-only totals.
Roadshow stop in Naples
The Coldiretti–Philip Morris territorial roadshow made a stop in Naples, following earlier stops in Perugia and Verona.
What the employment figure covers
The figure of more than 10,000 workers includes direct, indirect and induced employment connected with the tobacco chain. The consulted sources do not detail the methodology or the exact reference period behind that calculation, so the number is best read as an overall indicator of the chain's regional footprint rather than as a count of farm employees alone.
What the agreement to 2034 means in practice
The duration to 2034 and the stated commitment of about one billion euros define the time horizon and financial scale reported for the renewed Coldiretti–Philip Morris cooperation. The stated objectives linked to that horizon are agricultural investment, employment stability, training, generational renewal and more efficient farming practices.
