Avella has introduced VisitAvella, a digital tourism platform designed to guide visitors through the town's archaeological heritage and make its cultural sites more accessible. The platform was officially presented on 24 September 2026 at the Sala Alvarez of Avella's municipal building.

The project was developed in collaboration with the innovative company Culturatela. According to the presentation report, the initiative is associated with two Ministry of Culture funding awards worth approximately 1 million euros in total, financed through PNRR Next Generation EU funds.

What VisitAvella is for

The Municipality of Avella presents VisitAvella as a destination portal for discovering local history, events, gastronomy and traditions. The direct link from the municipal website positions the platform as the visitor-facing entry point for planning and understanding a visit to Avella.

In practice, the platform uses artificial intelligence to guide visitors through Avella's archaeological heritage and to provide updated information on services, hospitality and local food and wine. The project therefore combines cultural interpretation with practical visitor information in a single municipal tool.

Technology and accessibility features

The reported platform features focus on multilingual access and inclusion:

  • Content in eight languages
  • Italian Sign Language integration
  • In-app QR-code reader
  • Multimedia video support
  • Braille panels and tactile 3D reproductions connected to the accessibility program

These digital services are paired with physical improvements intended to make Avella's cultural sites more accessible. Reported works include a new wheelchair-friendly path along the arena of the Roman Amphitheatre and an ecological, low-impact path replacing gravel in the Vanvitellian garden of the Palazzo Ducale.

Together, the digital and physical measures are presented as a zero-barrier approach: information that can be understood by more visitors, and routes that can be used by more visitors.

Why it matters for visitors

For visitors, the main value is orientation. Avella's heritage includes major archaeological and historic sites, and an AI-supported guide with current information on services, hospitality and food and wine can help visitors move from general interest to a practical plan: what to see, what is happening locally, and where to find hospitality and gastronomy information.

For visitors with accessibility needs, the reported combination is especially relevant. Multilingual content, Italian Sign Language integration, Braille and tactile models, QR-code navigation and video support address different barriers to understanding, while the wheelchair-friendly amphitheatre path and the revised garden path address barriers to physical access.

What remains to be confirmed

The municipal website confirms the VisitAvella portal and its scope covering history, events, gastronomy and traditions, but it does not independently detail the platform's funding, technology or accessibility specifications. Public information currently available does not establish the platform's general availability for users, download options, operating-system support, or long-term maintenance arrangements.

Visitors planning to use VisitAvella should therefore check the Municipality of Avella's official website for the current portal link and updated visitor information before travelling.