LUMA is a new gin project created by Antonio Pasquarelli after his return to Melizzano, in the province of Benevento, following approximately 15 years working abroad in restaurants and pubs.
The project combines a gin brand with a cultural and territorial identity centered on Melizzano and the Sannio area. According to the presentation reported by Luciano Pignataro, it is the result of two years of research and work.
Gin 11
LUMA's first product is "Gin 11," described as a gin intended to express the complexity and richness of Italy through its combination of flavors. The full botanical composition, production method, alcohol content, bottle format and price have not been disclosed in the available reporting.
Presentation in Melizzano
The presentation of Gin 11 was announced for 10 October in Melizzano. The announced programme includes the presentation of Gin 11, local food stands and music by ORÄZA, the Italian DJ and producer trio.
Sustainability
The project describes a sustainability-oriented approach, including careful selection of raw materials and practical support for animal-protection activities. Those commitments are reported as project statements and are not independently documented in the available research.
