Torre Annunziata will host EXPOFLORA Fiera Internazionale del Florovivaismo from 27 to 29 November 2026 at the Mercato dei Fiori in Via Terragneta. The event is presented as ExpoFlora Italy 2026, an international trade fair dedicated to floriculture.
The announcement comes through Regione Campania, which is also organising a regional collective for Campanian companies attending the fair. For readers planning business travel or considering exhibiting, the key dates and participation terms are already defined, while the detailed programme is still to be published.
What EXPOFLORA is
According to the organiser, ExpoFlora Italy 2026 is an international floriculture trade fair focused on florovivaiculture, bringing together producers, buyers, professionals and institutions in Torre Annunziata.
The event is described as the first ExpoFlora Italy edition. It is intended to combine commercial exhibition activity with events, technical talks, presentations of new floral varieties and technological innovations, business networking and professional exchange.
Who it is for
The fair is positioned as an international meeting point for:
- producers
- buyers
- floral designers
- landscape professionals
- wedding-sector operators
- distributors
- institutions
Companies, professionals and institutions working in floriculture and related supply-chain activities are the core audience identified in the organiser and regional materials.
Themes and programme
The documented themes for the fair are floriculture, technological innovation, environmental sustainability, design and internationalisation.
The programme is intended to include events, technical talks, stakeholder meetings, training, networking sessions and presentations of new floral varieties and technologies. The final list of exhibitors, buyers, talks, workshops and participating institutions has not been published in the sources available so far.
Because the event is described as a first edition, programme and logistical details may change before November 2026. Readers should check the organiser and Regione Campania pages for updates closer to the dates.
Regione Campania collective: who can join, cost and deadline
Regione Campania is supporting participation through a regional collective at the fair.
Participation in the regional collective is aimed at Campanian floriculture businesses and supply-chain operators, subject to eligibility and selection criteria set out in the regional participation notice.
Two practical points for interested companies:
- Estimated contribution: €250–300 plus VAT for participants in the regional collective, with possible increases based on company turnover.
- Expression of interest deadline: 25 September 2026 at 13:00, according to the regional notice.
These figures apply to participation in the regional collective and should not be interpreted as general visitor admission prices.
Good to know before you go
Visitor registration, ticketing, opening hours and detailed access information are not specified in the sources acquired so far.
For planning purposes, the confirmed reference points are:
- Dates: 27–29 November 2026
- Venue: Mercato dei Fiori, Via Terragneta, Torre Annunziata (Napoli)
- Nature of event: international floriculture trade fair
- Themes: innovation, sustainability, design and internationalisation
Businesses interested in the Campania collective should review the eligibility requirements and submit their expression of interest by the September deadline. Other visitors and professionals should wait for the organiser to publish exhibitor lists, the talks schedule, opening times and visitor access terms.
