A free workshop on green claims and credible sustainability communication will take place on November 18, 2026, at the Maschio Angioino in Naples, hosted at the Fondazione Valenzi.
The session, titled "Green Claim: cosa cambia per le imprese. Come comunicare la sostenibilità e trasformarla in vantaggio competitivo," runs from around 14:30 to 18:30. According to Metropolis Web, the teaching portion ends at 17:45 and will be followed by a networking aperitif.
The initiative is organized by Associazione Microlab ODV as part of the European project GEL – Green Evolution Lab, in collaboration with Giovani Imprenditori Confcommercio.
Who it is for and how to take part
Admission is free, but places are limited and advance registration is required through the online form indicated in the original announcement. Residual availability cannot be confirmed from the sources acquired, so interested readers should register as soon as possible.
The event is accredited by the Ordine dei Dottori Commercialisti e degli Esperti Contabili di Napoli for continuing professional education. The Naples accountants' calendar lists the same November 18 event, from 14:30 to 18:30, as "Green Claims: Cosa cambia per le imprese".
What the program covers
The program addresses the fundamentals of sustainability communication, environmental and social claims, greenwashing, the European regulatory framework, methods for building credible communications, and a concluding practical exercise.
Speakers and participants named in the announcement include Matteo De Lise, Raffaele Ianuario, Fabio Del Prete, Mario Madafferi and Antonietta Panico.
Why the timing matters: new EU rules now apply
A key context for the lesson is the European Union's Directive 2024/825 on misleading commercial practices. The directive introduces rules against greenwashing, generic environmental claims and sustainability labels that lack credibility.
Its relevant provisions apply from September 27, 2026. In practical terms, the research indicates that generic environmental claims not supported by recognized environmental performance are now subject to stricter European scrutiny.
For businesses, the message of the Naples meeting is therefore straightforward: sustainability can remain a competitive advantage, but only when it is communicated accurately and can be substantiated.
