With Christmas approaching, the absence of “Piano ti premia” is being felt in Piano di Sorrento, according to Positano News.
The outlet presents the initiative as a previous local shopping campaign that helped create a festive atmosphere in town. It says the campaign attracted visitors from the Amalfi Coast and neighbouring municipalities.
According to Positano News, the initiative involved ASCOM and used prizes and participation to encourage shopping at neighbourhood businesses. The outlet describes Piano di Sorrento’s commercial network as a natural shopping centre built around local shops, historic businesses and established relationships with residents and visitors.
ASCOM Piano di Sorrento identifies itself as a business association affiliated with Confcommercio Campania. It lists recent commercial events in the town.
One of those events was “Shopping sotto le stelle 2026,” presented by ASCOM as a two-day event featuring shopping, street food, entertainment and activities around Piazza Cota and Corso Italia.
Separately, a promotion called “Daddy’s ti premia” runs from 1 July 2026 to 1 July 2027 at Daddy’s Burger locations in Piano di Sorrento and Sorrento. It awards one point for every two euros spent through its app and allows points to be exchanged for vouchers. It should not be treated as a continuation or official replacement of “Piano ti premia.”
No official confirmation of the initiative’s current status was found.
