Salerno's Luci d'Artista, the large-scale open-air exhibition of luminous art organized by the Comune di Salerno with support from the Regione Campania, is adding three multimedia installations contributed by the Salerno Chamber of Commerce.

According to Il Mattino's Salerno edition, the three works are distributed between Lungomare Trieste and Piazza della Libertà. They combine videomapping, promotional video and interactive light effects with the traditional light installations that extend across the city's streets, squares and characteristic locations.

The municipal description of the event presents it as a tourism and family-oriented attraction, using millions of low-energy LED lamps and attracting hundreds of thousands of tourists and visitors.

What the three new works are

The first contribution is on the facade of the Chamber of Commerce headquarters. It is planned to show a promotional video about Salerno's artistic, landscape and food-and-wine heritage, alongside a Christmas-themed videomapping.

The second is a book-shaped installation near the Chamber of Commerce. It will use digital projections and audio to present animated stories aimed at children and families.

The third is in Piazza della Libertà: a ten-metre technological Christmas tree made from luminous modules and spheres, with dynamic 360-degree effects.

Where to find them

Visitors looking for the new installations should focus on two areas:

  • Lungomare Trieste, around the Chamber of Commerce headquarters, for the facade video and videomapping and the nearby book-shaped installation.
  • Piazza della Libertà, for the ten-metre technological tree.

These sit within the wider Luci d'Artista route, which the city describes as extending through streets, squares and notable sites rather than a single venue.

Opening event

The inauguration is scheduled for 15 November 2026 at 18:00, with Chamber president Andrea Prete and regional president Vincenzo De Luca expected to attend.

The report describes a planned inauguration; completion and public operation of the installations were not independently verified in the acquired documents.

Good to know before you go

The acquired sources do not specify how long the three new installations will remain active or their daily operating hours. No independently verified attendance figures for the 2026/2027 edition were available, and the sources do not say whether the three works will become permanent additions to the city's public-art collection.

For visitors, the practical implication is simple: treat the Chamber of Commerce works as part of an evening walk between Lungomare Trieste and Piazza della Libertà, and check the Comune di Salerno's official event information for current dates, hours and program details.